Dallas Esports Organization Grows Front Office with Hire of Veteran Sports Marketer Geoff Moore
Former Dallas Stars Hockey Club Executive Vice President and COTA Chief Revenue Officer joins
Envy Gaming as President and COO
DALLAS (June 20, 2018) – Dallas-based Envy Gaming, Inc., one of the largest esports organizations in the world, named Geoff Moore as President and Chief Operating Officer. Moore, a 25-year veteran in sports marketing and engaging fan experiences, joins a growing leadership team in Dallas focused on building excitement locally, nationally and internationally around the region’s prominent esports entities. Envy Gaming relocated its headquarters and business operations to North Texas in 2017, following an eight-figure investment led by Ken Hersh and Hersh Interactive Group. Today, Envy Gaming manages competitive teams and star streaming personalities across nine different gaming titles and owns and operates the Dallas Fuel franchise in the Overwatch League, an esports league from Activision Blizzard.
Prior to joining Envy Gaming, Moore was a partner at LOGE Capital Partners, a joint-venture with HKS Sports & Entertainment. In this role, he consulted on stadium design to enhance revenue performance and fan interaction.
Moore also served as Chief Revenue Officer and Chief Marketing Officer for Circuit of The Americas (COTA), where he helped build an entirely new sports and entertainment experience from the ground up in Austin. Moore’s roots are in Dallas, where he spent more than 18 years in the Dallas Stars organization, the last seven as Executive Vice President of Sales and Marketing. He bears the unique distinction of being the first official employee of the Dallas Stars Hockey Club hired in 1993 and was instrumental in the team’s relocation and ascendance to popularity in Dallas. Moore began his career with the Dallas International Sports Commission.
“Geoff has a proven track-record of guiding professional sports teams in new markets and expanding the reach of fan bases through forward thinking in entertainment and experiential design,” said Ken Hersh. “With esports revenues expected to surpass $1 billion in the coming year and our unique position as the hometown team in the best sports market in the country, we feel well positioned to rapidly accelerate the growth of our Team Envy and Dallas Fuel brands under Geoff’s leadership.”
Moore’s experience in sports and entertainment marketing includes involvement in Dallas’s successful courting of the 1994 FIFA World Cup, helping manage the Minnesota North Stars relocation to Dallas, serving as a member of the design team for the development of American Airlines Center, championing efforts to secure the 2007 NHL All-Star Game in Dallas and leading all advertising, promotions, sponsorships, sales and merchandising for COTA, the first custom-built Formula One Grand Prix racing facility in the US.
“I’m fortunate to be joining Envy Gaming as esports is emerging as a powerful force in the sports and entertainment industry,” said Moore. “Advancements in technology and connectivity have made competitive gaming’s potential a reality. No other sport or leisure activity comes close to connecting a truly global audience numbering in the hundreds of millions. And no other sport has so few barriers to participation or enjoying world-class competitions. Helping to grow that experience in North Texas, for fans to engage with esports in the physical world and digitally, is an exciting next chapter for me.”
Envy Gaming is one of the most-winning esports organizations in the world, with more than 50 professional players and streamers under contract and 25 staff members hailing from 14 different countries. The organization’s Team Envy Paladins team recently won the Esports Superstars Paladins 2018, the Dallas Fuel franchise reached the Stage 4 playoffs in the inaugural season of the Overwatch League and Envy Gaming was named the 2016 Esports Team of the Year. As a category, esports is expected to grow to a $1.5 billion industry in the next three years, according to market intelligence firm Newzoo.
“As we explore expanding into new esports titles such as Fortnite, adding revenue streams around our core competition and content business, and engage in local discussions and design planning for an arena to house Dallas Fuel home matches, Geoff’s experience is a perfect fit to push us forward in this industry. Envy is excited to welcome Geoff back to Dallas and we look forward to esports being his next great career accomplishment,” said Mike Rufail, Owner and CEO of Envy Gaming.
Moore earned a Bachelor’s Degree in Marketing from Oklahoma State University and holds a Master in Business Administration from Baylor University.